Instagram Reels is coming to India soon, according to a report. The new feature, which was initially released in Brazil in November last year has reportedly been in testing in India. This new development comes right after the TikTok ban that the government forced last week. Some Instagram users are told to already have the Reels feature through an update. However, it is yet to be available to all Instagrammers in the country.
Referring people familiar with the development, Business Insider reports that few users have started getting the new Instagram update that brings Reels. The feature started in Brazil, though it freshly expanded to France and Germany, TechCrunch stated in a report last month.
Reels on Instagram works similarly to TikTok and allows users to create and edit video clips of up to 15 seconds. Once edited, the videos can be shared on the platform. Users also get an option to add effects and music to their videos before sharing them online.
Some TikTok creators have moved to Instagram and YouTube following its ban in India. Thus it makes sense for the social network to bring Reels for all such users, and make it a strong alternative to the Chinese platform that had over 20 crore users in the country. The launch of Reels would also make Instagram a tough competitor against Indian TikTok rivals including Chingari, Mitron, and Roposo that are trying to bring TikTokers to their platforms.
Last week, Facebook was spotted shutting down its TikTok-inspired video app Lasso that was launched back in November 2018. Users were seen receiving a notification about the shutdown that would take place on July 10, as notified by CNN's Kerry Flynn. The Lasso app was limited to markets such as Argentina, Chile, Colombia, Peru, and the US, among others, but not available in India.