Walmart said Monday it was partners with e-commerce platform Shopify to grow its online marketplace in a ramped-up challenge to Amazon for third-party sellers.The deal provides the expected one million US businesses using Shopify's platform to sell on Walmart.com without any listing fees.
The move could support Walmart's efforts to compete with Amazon. Amazon's marketplace of third-party sellers makes up more than half of the sales of the e-commerce leader. It also arrives with Amazon facing antitrust scrutiny in the US and other markets over allegations that it improperly used data from third-party sellers to boost sales of its own products.
Shopify said the contract was the first time Walmart has partnered with an e-commerce platform allowing small and medium-sized businesses to sell through its online marketplace. The deal comes among rising online sales during the pandemic by Amazon and others. Walmart said its e-commerce sales were up 74 percent in the past quarter.